New research reveals that 47% of brits are switching from dairy to plant-based drinks
Alpro reveals 63% of Brits recognise the value of a nutritious breakfast yet struggle to maintain a healthy morning routine
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New research commissioned by Alpro highlights trending consumer breakfast habits, revealing 68% of Brits acknowledge a healthy breakfast is vital for a good start to the day, yet only a third (33%) try to avoid or limit sugars at breakfast
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Meanwhile 32% struggle to manage their sugar intake at breakfast with 42% sharing they would like more information on the sugar content of breakfast foods
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Alpro shares easy hacks for healthy breakfasts, based on research insights
Despite 96% of Brits valuing healthy eating, 45% choose convenience over nutrition at breakfast. The research, commissioned by Alpro, aims to spotlight the consumer breakfast habits of consumers in the UK and how these choices can affect how they feel at the start of day.
Key findings indicate that while 45% of respondents eat breakfast every day, with 40% eating the same choice daily, 32% struggle to maintain healthy choices in their routine despite recognising the value of starting the day with a nutritious meal.
The research highlights diverse attitudes towards sugar at breakfast, with a third (33%) trying to avoid or limit sugary foods, while 5% enjoy or actively choose them.
When it comes to managing sugar intake, Brits believe porridge (36%) and eggs (33%) are the best breakfast food to help manage their sugar intake. However, many struggle to avoid sugary foods due to time constraints (45%) and cravings (29%).
Alpro Almond No Sugars (NS) is a delicious option that can be included in a balanced breakfast. It is a plant-based and no sugars option, low in fat and a source of calcium, iodine, vitamins D2, E and vitamin B12, which contributes to the reduction of tiredness and fatigue.
The research by Alpro aims to spotlight the consumer breakfast habits of the UK. Whilst there has been a rise in health-conscious Brits, 14% said they do not know what alternatives to sugary foods are, which is why Alpro shares hacks to support breakfast health to set you up for a positive day:
- Nourish your start of the day: Did you know that 63% of Brits feel better when they eat a nutritious breakfast? So, make sure you don't miss it.
- Beat the Morning Rush: Prep breakfast the night before work to avoid last minute choices, as we know nearly half (45%) opt for convenience when reaching for breakfast in the mornings, while 16% say they do not have enough time to prepare low-sugar options in the morning.
- Love your Morning Drink: 43% of Brits report choosing more plant-based drinks, such as almond, soya, or oat drinks, compared to three years ago, as 50% enjoy the taste. Alpro Almond No Sugars is a delightful no sugars alternative and a good pairing for a balanced breakfast. Remember to add some fruit and a source of wholegrains to add fibre for an all-round healthy breakfast choice.
- Switch to Plant-Based: Plant-based drinks like Alpro Almond No Sugars helps support your daily calcium intake. Plus, it is a source of vitamins D and B12. B12 contributes to the reduction of tiredness and fatigue, as part of a varied, balanced diet and healthy lifestyle.
Jon Ruberry, Plant Based Category Director commented: "Many respondents agree that a healthy breakfast is vital for a good start to the day, yet they often struggle to get what they need. We aim to support consumers in making informed choices for their morning meals. Alpro Almond No Sugars offers a delightful breakfast pairing without containing any sugars."
